Transform Your Physique

Build Muscle & Strip Body Fat For That Body You Can Be Proud Of

Tired of slaving away in the gym, following a restrictive diet and not getting results?

  • Achieve a body you can be proud of by following a proven training & nutrition programme.
  • Stay motivated and on track with a unique level of personalised support.
  • Follow a programme that has been designed specifically for YOU!

The 3 Main Reasons you're struggling to see results...

Typically nutrition plans are based on an inflexible approach, boring food choices and low low calories.  Whether it's low carb, high fat, or whatever the latest diet trend is right now, you're guaranteed to limit your results with a 'cookie cutter' nutrition plan that's not designed around you.

The reality is, magazine training plans are largely created to sell more copies every month, not to deliver you the gains you want.  In fact, the majority of the information you really need could be covered in one issue.

These days there's tons of information out there that only serves to confuse you.  You don't know where to turn to for advice you can rely on.  Ultimately, your motivation starts to fade through frustration and a lack of accountability.

“I've made it my mission to help people like you achieve great results through my simple approach to fitness.  You don't need to be a pro bodybuilder to look good.  And I want to show you how.”

The Aesthetics Through Strength coaching programme from Iron Paradise fitness is a complete training and nutrition approach backed up by a superior level of coaching support that will make your body transformation, a reality.

The benefits of the Aesthetics Through Strength programme:

Personalised Nutrition

What if I was to tell you that there's a much more simple, effective, and enjoyable approach to nutrition that won't have you selling your soul to chicken and brown rice.  Your nutrition plan will be designed uniquely for you.

Effective Training

What if I was to tell you that you can build muscle naturally without spending hours in the gym.  Your training programme will be built on the foundation of strength-based training and will maximise every minute you spend in the gym.


Effective online coaching will keep you accountable and make sure you are always making progress. Whether its motivation, advice, or guidance, having easily accessible support will make your success a certainty.

“In only 6 weeks I went from 18-20% body fat down to 8-10 % & lost 4kg in weight .”

"The plan was super easy to follow, in particular the diet and the workouts were great.  I continued to get stronger for the 1st 4 weeks & maintained lifts for the last 2 weeks."

- Simon Deas (Rugby, UK)

The Aesthetic Through Strength programme is the exact approach I used for my own transformation too... 

"This is my 2 year transformation.  From 73.5kg (11.5% body fat) to 78.5kg (6% body fat)"

All this was achieved with a calculated and targeted nutrition plan and a focus on strength-based training.

And yes.  It took 2 years to make that transformation.  A lot of fitness marketers will tell you that their 'quick fix' is the solution that you've been waiting for.  But the reality is that there is no miracle solution.

Achieving that body you've always wanted boils down to 2 things...

Consistency & Patience...

I want to help you with your transformation and get you that body you can be proud of.

Aesthetics Through Strength

How the programme delivers real results:

Get Your Nutrition on Track with Personalised Meal Plans

"Remove the doubt and confusion of whether or not you're eating the right types and amounts of food."

You'll receive 4 fully bespoke meal plans to kick start your programme, covering training days, rest days, and refeed days.  Every month your nutrition plan will be reviewed by me and adjusted if needed to keep you progressing.

Build more Muscle and Strength with effective training

All programmes are based on a foundation of strength-based training.  Your training plan will be designed around you and your lifestyle.  You don't have to be a pro to succeed!

  • The complete training plan will be available online with clear instructions and links to demonstration videos for all exercises.
  • Update your progress online as you complete each workout.
  • I'll personally review and update your programme once month, with a more in-depth redesign every 8 weeks.

Plan for long-lasting change 

Making that transformation long-term is a critical part of an effective programme.  Achieving that physique you've always wanted is half the battle.  Keeping it is the other half.

Through habit-based coaching you'll learn more about yourself and what makes you tick.  I'll teach you how to use that to your advantage and form positive habits that will ensure you don't go back to your old ways.

A source of information you can rely on

With so much information freely available on the internet it can be hard to know who's right and who's wrong.  It's all too confusing.  Often leading to frustration and ultimately a lack of progress

I'm here to be that source of knowledge and guide you along the right path.  I'm not here to sell you supplements or a gimmick.  My goal is YOUR goal and I want you to succeed.

So whatever your question, no matter how big or small, I'm here to help. 

You will get access to me through email, WhatsApp, Facebook Messenger, and Skype.

Stay accountable and stay on track

A lack of accountability is what leads a lot of people to deviate from their programmes and never see the results they truly want.  

As a coach, my main job is to keep you motivated and on track at all times.

While we're working together, I'll make sure you're accountable to me and sticking to that plan.  I'm invested in your success, so I'll give you open and honest feedback at all times.  Sometimes that might be in the form of a pat on the back.  Other times it might be a much needed kick up the ass!​

"The best value for money I've spent on health and fitness for a long time."

"...just want to say a big thanks for your help and advice."

- Will Loughridge (Northern Ireland)

"On the plan I lost 8kg and grew stronger and stronger every month."

"The Iron Paradise Fitness plan was tailored around me and my needs, right down to maximising my available time in the gym with the busy life I lead."

- Craig Smith (UK)

"The results were quite simply incredible, and I do not use that word lightly.  I mean literally incredible."

"Simon was always on hand to answer questions and understood that you can't live a life by removing the things you enjoy.  I cannot recommend the services of Iron Paradise Fitness highly enough"

- Craig McKee (UK)

What You’ll Get...

The programme truly is the most comprehensive online coaching programme available.  Take a look at what you get...

"This truly is the most comprehensive online coaching programme available."

Don't sell yourself short by continuing to follow training programmes that are holding you back.

Get Instant Access to the Aesthetics Through Strength programme!

Click the button below to get instant access to the Aesthetics Through Strength programme!

Get Started Now: Places are limited

Now is the time to start making REAL progress. Don't waste any more of your time or money on programmes and advice that won't get you where you want to be.  

Copy and paste plans may work for some people, but it's not the personal touch you need to guarantee results.

If you are committed to achieving that body you've always wanted and are ready to get into the best shape of your life then now is the time to act.

I can show you that it need not be about dull meal plans, boring workouts, hours spent in the gym, and hating everything related to fitness. 

This process is fun, liberating, and genuinely life-changing.

This opportunity is limited because of the amount of time I focus on each and every client I work with.​  I'm personally invested in you and your results and therefore, it's physically impossible for me to work with absolutely everyone (even though I'd love to).

A Reminder of What You’ll Get...

  • Targeted nutrition specific for your goal
  • Build muscle and get lean with strength-based training
  • Support and accountability provided by me personally
  • Transform your physique and get a body you can be proud of

All this for just:


per month


£99 (One-off Set-up)

Get Instant Access to the Aesthetics Through Strength programme!

Click the button below to get instant access to the Aesthetics Through Strength programme!

Cancel At Anytime, No Questions Asked Money-Back Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you decide that I haven't delivered on my promises , or that the programme hasn't transformed your physique, then you are free to cancel at any point.  There's no contract and no minimum term.

"I'm passionate about what I do and truly believe my coaching will deliver you amazing results, so much so that I'm willing to take all the risk to prove it."


Here are answers to some frequently asked questions:

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